News & Events

LINE BK Marks 3-Year Anniversary with Over 6 Million Users Reveals Interesting Market Behavior, Reaffirms Commitment to Customers During Crisis Times

LINE BK, Thailand's first social banking platform, is celebrating its third anniversary with over 6 million customer users. Customer behavior insights from LINE BK have revealed interesting statistics, reinforcing its role as an easily accessible loan provider for all Thais and helping to alleviate financial problems for customers during times of crisis. As it enters its fourth year, the company aims to develop an AI-backed operational system and introduce more new services to better accommodate customers' needs in the future.

LINE BK Customers Get a Free Premium Subscription of Whoscall

Bangkok - Tana Pothikamjorn, CEO of KASIKORN LINE Co., Ltd., unveiled that LINE BK, a Social Banking service provider delivering comprehensive financial services through the LINE application, acknowledges the pressing societal concern where numerous individuals are falling prey to diverse professional scams, encompassing deceitful phone calls and messages coercing them to part with their money. LINE BK has previously initiated measures to enhance awareness regarding scam prevention, aiming to notify both LINE BK users and the public. As an additional stride towards confirming the legitimacy of unfamiliar numbers potentially associated with scams, LINE BK has partnered with Gogolook, the proprietor of the Whoscall application.

LINE BK Reports Strong Growth in First Half of 2023 Company Sets Sights on Provincial Market Expansion and Insurance Broker Market Entry in Q3

LINE BK, Thailand’s first social banking platform in Thailand, reported its overview of business performance in the first half of 2023 that demonstrated growth in line with expectations, with the number of active users increasing by more than 1 million YOY. The company is confident that its loan business will continue to thrive and employs an AI system to assist with more precise customer filtering. For the second half of the year, LINE BK unveils plans to penetrate the market and target consumers in upcountry. There are partnership programs in place to initiate campaigns to encourage customers to use LINE BK’s services, including loan and social banking, as well as a plan to launch the insurance broker business in the third quarter of this year.

LINE BK Boosts Insurance Brokerage with Emphasis on Small-Scale Protection Segment Launches 2-Tiered All-in-LINE Privilege Campaign

LINE BK is expanding its financial services to cover every need and is making a strong push into the insurance brokerage sector under LINE BK Insurance Broker. In partnership with Muang Thai Life Assurance PCL, insurance plans are available for payment through LINE BK, and the entire transaction can be completed seamlessly within the LINE application.

LINE BK sets milestones for 2023, aiming for efficient growth through three service groups, customer base expansion, and nano credit for low-income earners.

LINE BK, Thailand’s first social banking for convenient financial services for Thais, reported 5.3 million users and positive feedback for all its services, including 600,000 credit line accounts. The amount of credit provided from its launch until the end of 2022 exceeded 50,000 million baht. LINE BK also reveals its 2023 strategy for efficiency.