Tana Pothikamjorn, Chief Executive Officer of KASIKORN LINE Co., Ltd., stated: “Over the past two years, LINE BK has collaborated with partners in a variety of industries to deliver the best possible financial experiences to our clients. As a technology company that works closely with our over 5 million LINE BK users, we understand consumer behavior and identify potential to address customer demands in new and innovative ways. Recently, LINE BK teamed with Aurora, a leading gold jewelry retail business, in order to increase access to legitimate finance for its present clients. The new service is aimed at a specific group of clients, offering gold pawn service as a solution when they require cash quickly. Clients who use Aurora’s ‘Gold for Cash’ service will benefit from greater convenience at Aurora storefronts and “Gold for Cash” stores around Thailand, as well as accurate, dependable trading prices and fair interest rates.”

Anipat Srirungthum, Chief Marketing Officer, Aurora Design PCL., revealed: “This collaboration with LINE BK strengthens our leadership in the integrated gold trading and gold pawn business at 266 branches nationwide as the first company to implement the automated gold valuation system and an application to allow clients to check the price of gold themselves or even pay interest to extend pawn contracts without visiting branches. These are some of our strategies for reaching out to newer generations of customers. We know that LINE BK is a channel full of young people, and this is an important stepping-stone toward future collaborations with LINE BK. We believe that by offering the ‘Gold for Cash’ service on the LINE Official Account of LINE BK, we will increase the choice of access to new sources of financing for LINE BK clients, and our extensive network of branches nationwide will undoubtedly help facilitate the clients of the ‘Gold for Cash’ service, as well as reinforce Aurora’s leadership in the retail gold market.”

Customers of LINE BK who receive a message invitation to join the “Gold for Cash” campaign (Thong Ma Ngern Pai) via the LINE Official Account of LINE BK will earn an additional 2% credit from the gold appraised pawn value with access the service during 120 days after received the message at any Aurora’s storefront in all department stores or at any “Gold for Cash” store in their local neighborhood. The campaign period begins today and ends in October 2023.

“This partnership with Aurora is a significant milestone for LINE BK in expanding its service to meet the needs of Thai people. This collaboration expands access to secure financial sources and simplifies access to services via LINE BK’s online platform while Aurora functions as a gold retail leader, helping to fill and facilitate customers at their stores around the country. It is a cooperation that truly leverages the expertise of both industries to deliver another easier financial service experience for Thai people.  We are committed to the principle of customer centricity through a customer-centric mindset by continually listening to client voices. LINE BK maintains the concept of ‘Banking in Your Hand’ and strengthens our position as a gateway for Thais to gain access to appropriate legal finance sources.” Tana concluded.