LINE BK teams up with Visa, the world’s leader in digital payments, launching a brand new debit card experience that makes paying, shopping, getting rewards more convenience for customers through both in-store and online shops from anywhere in the world. The new debit card aims to serve all types of lifestyle including but not limited to traveling, dining, or shopping. Customers are guaranteed to enjoy the seamless payments with Visa’s network of over 61 merchants worldwide. Moreover, LINE BK Visa debit card is the first debit card that offers 0.5% cashback to customers who spend over 100 baht online.

Tana Pothikamjorn, Chief Executive Officer, KASIKORN LINE said, “LINE BK, Thailand's first comprehensive social banking platform, has received immensely positive feedback following its launch in October. Today LINE BK and Visa have teamed up to deliver an even faster and more convenient payment experience by offering the LINE BK Visa debit card, which is designed to meet all lifestyles’ needs: dining, drinking, traveling, and shopping both in-store or online. It gives consumers the freedom to live their lives with no hassles while their daily needs are better fulfilled. LINE BK has come closer to being part of everyone’s lives."

Suripong Tantiyanon, Country Manager for Visa Thailand, said: “Visa is pleased to be working with LINE BK to launch virtual and physical Visa debit cards in Thailand.  We are particularly excited about the LINE BK virtual Visa debit card as it is aligned with our ambition to transform digital payments beyond cards and into mobile applications. The physical LINE BK Visa debit card features contactless payment technology providing consumers with the ability to tap to pay for their daily purchases.  We believe LINE BK is a significant step in the country’s digital journey that will help to transform payment experiences, uplift ecommerce and accelerate Thailand towards a less-cash society.”

Based on the findings from the Visa Consumer Payment Attitudes Study , four in five Thai consumers (81%) are aware of the concept of digital banking – the online or mobile services which allow users to access bank accounts, transfer money, pay bills, and so much more without visiting a physical bank branch or using cash. Thai respondents cited convenience as their top motivation to adopt digital banking (61%), followed by the benefits of not having to wait in line at bank branches (60%) and it is a faster and more convenient way of banking (57%).

LINE BK debit cards for online shoppers are available in 3 types: Online Debit Card – With convenience, it is a virtual card that allows customers to easily shop online. Apply today and your virtual card will be issued instantly with no fees. The second type is Debit Card – a physical card with three distinct designs each containing a LINE FRIENDS character: Brown, Cony and Sally. Moreover, this type of debit card comes with a contactless technology enabling cardholders to “tap to pay”. It is convenient, fast, and secure while ensuring a touch-free way to spend; and the third type is Debit Card with Credit Line – a physical debit card with overdraft protection. It automatically notifies the account holder when the balance is insufficient while offering a line of credit so you can spend with no interruptions.

Last, but not least, LINE BK is now offering special promotions to celebrate the end of the year. Customers can enjoy many exclusive deals by using the LINE BK Visa debit card such as receiving a 7% discount when booking accommodation worldwide with Agoda, a 90-baht discount with a minimum purchase of 150 baht when ordering food on LINE MAN Wongnai with LINE BK debit card for the first time, a special discount of 100 baht with a minimum purchase of 899 baht on Lazada, a 100-baht discount coupon for your next purchase at LINE SHOPPING, and a 1,000-baht discount coupon when linking a LINE BK debit card and spending it on Rabbit LINE Pay until December 31, 2020 (For additional terms and conditions, please visit www.linebk.com ).

“I believe that our customers will benefit from these online shopping special promotions and privileges while enjoying the convenient, fast, and secure online shopping experience. These offers will definitely boost the spending of LINE BK debit cardholders during this New Year season,” Tana concluded.